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We invest in category-defining brands.

An exfoliating brush, Nimbi-branded soap and face razor balanced in a studio environment. Black background.

Nimbi

Anna & Gemma

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A stack of nappy packages and boxes in a studio environment.

Peachies

Morgan & Rima

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6 packages of Nice Rice stacked on a kitchen counter.

Nice Rice

Fergus

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Blue background, boxed wine and wine glass in someone's hand.

Laylo

Laura

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Bottle of tequila and glass with grapefruit slice positioned on the edge of a swimming pool.

El Rayo

Jack & Tom

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A 48-roll box of toilet paper set against a beige background. Naked Paper logo on the box design.

Naked Paper

Leila & Tom

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A person in pastel coloured pyjamas holding a newspaper high in front of their face. A stack of cushions in the background.

Tonic

Sophie

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A DJ set with blue focal lighting on the stage. A crowd in the foreground dancing.

Luqist

Ben, Warren & Ricardo

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A perfume sample lying centre to a flat lay on a striped beach towel, with miscellaneous bag contents around the edges.

Diem

Annabelle & Greg

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A hand holding a pint glass of beer. Glass has 'prime time' logo on it.

Prime Time

Harvey & Sam

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Hands with rings holding a can of something & nothing.

Something & Nothing

Olly & Rupert

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A hand holding a metallic Wype container. plants in the foreground and packaging box in the background.

Wype

Eli & Giorgia

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Venture support,
not just venture capital.

We don’t just invest. We roll up our sleeves and partner with founders to build businesses with the potential to define a better future. Whether it’s fuelling growth in fast-emerging categories or breathing bold new life into sleepy, overlooked ones. We look for ideas with the power to change the way we all live, for the better.

VIEW OUR CASE STUDIES