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Anotherway is a pre-seed and seed venture fund. We don't just invest in brands, but help build them.

Our values

Left brain, Right Brain.

You can’t build a brilliant business without using both sides of your brain. We blend art and science to help our brands succeed.

Aim High.

We want to help create world-class brands that define the categories they’re in — the kind of businesses that change the way people see the world.

Brand Differentiates.

We’ve seen first-hand the power a great brand has to supercharge a business. It’s no guarantee of success — but it makes everything else easier.

Smarter Together.

There’s no such thing as an overnight success story — or at least, we’ve never seen one. Building a business takes time, and a huge amount of collaboration.

Enjoy It.

We’re ambitious investors — but we’re also realistic. We’ll back you through the good times and the bad, and make sure we enjoy the journey together.

We make investments in three distinct stages of the brand lifecycle.

Graph with an upwards movement.
Graph with an upwards movement.
revenue
brand life stage

Bold new ideas that have the potential to create new consumer behaviours and define categories.

  • BRAND:
    Infancy
  • revenue:
    Pre or early revenue
  • investing:
    £100k to £500k
  • qualifying:
    SEIS

Early-stage brands that are riding the wave of consumer trends and are at the forefront of fast growth categories.

  • BRAND:
    Underdeveloped
  • revenue:
    Fast growing revenue
  • investing:
    £250k to £750k
  • qualifying:
    SEIS/EIS

Established brands with strong product offerings that have growth potential but require fundamental change.

  • BRAND:
    Challenged
  • revenue:
    Recurring revenue
  • investing:
    £500k to £1m
  • qualifying:
    EIS

Venture support,
not just venture capital.

We don’t just invest. We roll up our sleeves and partner with founders to build businesses with the potential to define a better future. Whether it’s fuelling growth in fast-emerging categories or breathing bold new life into sleepy, overlooked ones. We look for ideas with the power to change the way we all live, for the better.

VIEW OUR CASE STUDIES

Our Team

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Nick Clarke

Managing Partner
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Jono Holt

Partner
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Stuart Finlayson

Partner
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Katy Waters

Operations
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Rebecca Oates

Associate
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We invest in category-defining brands.‍

A DJ set with blue focal lighting on the stage. A crowd in the foreground dancing.
Wype products in a studio environment.
A green floral print box of wine on a dining table with a green background. Glass of white wine, cutlery and peaches in the foreground.
A person in pastel coloured pyjamas holding a newspaper high in front of their face. A stack of cushions in the background.
A exfoliating brush, Nimbi-branded soap and face razor balanced in a studio environment. Black background.
Two glasses of Tequila and soda with grapefruit slices on a side table against a cobalt blue wall.
A stack of nappy packages and boxes in a studio environment.
A Prime Time green can and pint of beer on an angled shelf, with a blue background.
A package of Nice Rice standing on a kitchen counter with a pepper grinder and salt pig in the background.
A Diem perfume sample in a gradient orange studio environment background.
Hands with rings holding a can of something & nothing.
A box of 48 Naked Paper toilet rolls on a beige background.
A DJ set with blue focal lighting on the stage. A crowd in the foreground dancing.
Wype products in a studio environment.
A green floral print box of wine on a dining table with a green background. Glass of white wine, cutlery and peaches in the foreground.
A person in pastel coloured pyjamas holding a newspaper high in front of their face. A stack of cushions in the background.
A exfoliating brush, Nimbi-branded soap and face razor balanced in a studio environment. Black background.
Two glasses of Tequila and soda with grapefruit slices on a side table against a cobalt blue wall.
A stack of nappy packages and boxes in a studio environment.
A Prime Time green can and pint of beer on an angled shelf, with a blue background.
A package of Nice Rice standing on a kitchen counter with a pepper grinder and salt pig in the background.
A Diem perfume sample in a gradient orange studio environment background.
Hands with rings holding a can of something & nothing.
A box of 48 Naked Paper toilet rolls on a beige background.
SEE OUR FULL PORTFOLIO