x

Don't invest unless you're prepared to lose all your money. These are high-risk investments and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.

Plus Icon.
close

Case Studies

Launch
SCALE
REPOSITION

Peachies

Creating a nappy brand that
makes the world better

Anotherway invested in Peachies early in its journey. Otherway had previously partnered with the founders on brand strategy, packaging, and web design. The founders' mission was to create a better nappy, designed for longer nights and exceptional softness.

A young child wearing a stripey purple jumper holding a Peachies nappy package.
A baby in a woman's lap. Baby is curiously reaching for a package of nappies.
Peachies Founders: Two women on midcentury chairs looking directly at the camera - holding a nappy package on one of their laps.
A stack of nappy packages and boxes in a studio environment.
A toddler being held by a young man while a woman attempts to put a purple sock onto the toddler. All smiling.
A baby in a woman's lap. Baby is curiously reaching for a package of nappies.

The brand speaks honestly about the realities of parenthood with a name that gives a cheeky wink to category norms.

Peachies exists in a brand world that stands apart from other nappy brands, featuring elevated and aspirational packaging combined with reportage style photography capturing real families in real homes.

El Rayo

Scaling the modern tequila for a younger, creative audience

Anotherway invested in El Rayo in 2024 and partnered with the founders to refine the brand world beyond the iconic packaging. This meant sharpening the positioning and tone of voice, alongside developing an in-depth brand book that celebrated the abstracted visual world of modern Mexico.

Hand holding a colourful drinks can with the sky in the background.
El Rayo Founders: Two laughing men leaning on a wooden table, with two bottles of tequila in the foreground.
Two glasses of Tequila and soda with grapefruit slices on a side table against a cobalt blue wall.
El Rayo posters tiled across a poster wall. A couple holding hands in the foreground.
A stack of El Rayo tequila bottles with alternating blue and putple labels.
Two glasses of Tequila and soda with grapefruit slices on a side table against a cobalt blue wall.

El Rayo is made in Mexico but born in Peckham - designed to bring new drinkers into the category and take on traditional gin brands with their signature serve - the Tequila & Tonic.

As part of a broader customer acquisition strategy, localised out-of-home campaigns were focused on key distribution areas and then reinforced with performance marketing, sampling, and on/off-trade activations.

Naked Paper

Repositioning green
to be brown

Anotherway invested in ‘Naked Sprout’ in 2024, seeing an opportunity to develop an already successful brand into something much more powerful and resonant.

Following investment, the founders worked with Otherway to reposition and rebrand as Naked Paper. Shifting the brand to embrace its distinctive brown loo roll, which is natural and unbleached - ‘brown because it’s greener’.

A render of a loose string of toilet roll on a brown background.
A billboard on the side of a white house, featuring a Naked Paper design.
A render of a Naked Paper toilet roll box, on a peach background.
Naked Paper Founders: A man in a blue shirt sitting next to a woman with brown hair and white cardigan on a beige sofa.
A box of 48 Naked Paper toilet rolls on a beige background.
A billboard on the side of a white house, featuring a Naked Paper design.

The new name celebrates this product truth and places sustainability at the heart of the brand, while the new logo and word mark are inspired by the circular, flowing shapes of paper rolls.

A confident yet playful tone of voice delivers stand-out copy from out-of-home to packaging, reinforcing the brand’s green credentials in an engaging way.