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We believe the future belongs to ambitious founders building purposeful brands, with the potential to redefine categories.

Bottle of tequila and glass with grapefruit slice positioned on the edge of a swimming pool.A hand holding a metallic Wype container. plants in the foreground and packaging box in the background. A stack of nappy packages and boxes in a studio environment. 
An exfoliating brush, Nimbi-branded soap and face razor balanced in a studio environment. Black background.Blue background, boxed wine and wine glass in someone's hand. A box of 48 Naked Paper toilet rolls on a beige background.Hands with rings holding a can of something & nothing. A person in pastel coloured pyjamas holding a newspaper high in front of their face. A stack of cushions in the background. A hand holding a pint glass of beer. Glass has 'prime time' logo on it. 6 packages of Nice Rice stacked on a kitchen counter.
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Our portfolio
“Anotherway have been a first-class and supportive partner. It’s refreshing to have an investor who places the importance of brand at the heart of long-term success.”
Tom, Founder of El Rayo
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“Anotherway is the perfect blend of strategic capital and brand expertise. As a founder, you know you’re getting partners for the long term.”
Morgan, Founder of Peachies
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“We could tell Anotherway shared our brand vision from the start. We're ready for the next stage of growth and feel reassured having them here to support us.”
Leila, Founder of Naked Paper
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